Building a multi-venture holding company

Why a holding company?

When we formalized Perier as a legal entity in November 2025, we had a choice: focus on one product and scale it, or build a portfolio of ventures. We chose the latter, and here's why.

The traditional startup playbook says to pick one problem, solve it better than anyone else, and scale. That works brilliantly—when you're right. But what if the market shifts? What if you pick the wrong problem? What if you build the right thing at the wrong time?

A holding company structure gives us optionality. We can explore different markets, test hypotheses faster, and learn from multiple products simultaneously. When one venture hits product-market fit, we can scale it. When another needs more time to mature, we let it breathe.

The operational reality

Running multiple ventures isn't just about having ideas. It's about:

Shared infrastructure: Authentication, payments, analytics, hosting—we build these once and reuse them. Each new venture gets 6-12 months of engineering work for free.

Knowledge transfer: Lessons from building a marketplace inform how we approach developer tools. What we learn about user onboarding in one product improves the others.

Portfolio effects: Some ventures are revenue-focused, others are long-term bets. The diversity creates stability.

What we've learned

Focus is still critical. Multi-venture doesn't mean scattered. Each product needs deep attention and dedicated time. We don't build five things at once—we sequence carefully.

Teams matter more than ideas. The best venture concepts fail without the right people. We've learned to be patient finding the right specialists for each product.

Unit economics matter from day one. Without the discipline of profitable growth, a portfolio becomes a collection of money-losing projects.

Looking ahead

We're actively building NumifyAI and refining our existing ventures. The beauty of the holding company model is that we don't have to rush. We can build when we're ready, with the right team, for the right market.

If you're thinking about building multiple products under one company, the playbook isn't written yet. We're still figuring it out. But we're convinced this model creates more value than any single product could.

The future belongs to companies that can build, learn, and adapt quickly. That's what we're building at Perier.